{"id":971,"date":"2024-04-10T11:12:03","date_gmt":"2024-04-10T09:12:03","guid":{"rendered":"https:\/\/www.nextbike-media.com\/?page_id=971"},"modified":"2025-06-12T11:03:45","modified_gmt":"2025-06-12T09:03:45","slug":"studies","status":"publish","type":"page","link":"https:\/\/www.nextbike-media.com\/en\/studies\/","title":{"rendered":"Studies"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaf8f1&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text text_color=&#8221;#1c1a54&#8243; scribble_color=&#8221;#2ab573&#8243; style=&#8221;scribble&#8221; scribble_shape=&#8221;basic-underline&#8221; scribble_thickness=&#8221;regular&#8221; scribble_speed=&#8221;0s&#8221; scribble_easing=&#8221;ease_in_out&#8221; disable_mobile_animation=&#8221;true&#8221; font_size_tablet=&#8221;7vw&#8221; text_direction=&#8221;default&#8221; custom_font_size=&#8221;79px&#8221; font_line_height=&#8221;1.3&#8243;]<b>Advertising in motion:<\/b> <b>Reach meets relevance<\/b>[\/nectar_highlighted_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243; custom_height_tablet=&#8221;0&#8243;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;649&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; el_class=&#8221;ppi-image-round&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h6&#8243; text_color=&#8221;#666666&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;left&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;INSIGHTS &amp; STUDIES&#8221; text_direction=&#8221;default&#8221; el_class=&#8221;no-margin-bottom&#8221;][\/split_line_heading][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Proven high contact quality &amp; quantity<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221; max_width=&#8221;800&#8243;]\n<h5><b>Bikes and scooters get messages rolling &#8211; with measurable success.<\/b> <b>Studies prove it:<\/b> <b>This is where quantity and quality meet.<\/b><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;rgba(42,181,115,0.05)&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;nb-contact-calculator-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nex_contact-calculator\">\n\n    <div class=\"nex_contact-calculator-header\">\n        <h2>Calculate gross contact opportunities<\/h2>\n    <\/div>\n\n    <div class=\"nex_contact-calculator-form\">\n        <form id=\"nb-contact-calculator\" action=\"\/\" method=\"POST\">\n            <input type=\"hidden\" id=\"adbike_csv_url\" value=\"https:\/\/www.nextbike-media.com\/wp-content\/uploads\/2024\/12\/ADbike-BK-Rechner-neu-ADbike1-1in.csv\">\n            <input type=\"hidden\" id=\"adscooter_csv_url\" value=\"https:\/\/www.nextbike-media.com\/wp-content\/uploads\/2024\/12\/ADscooter-ADscooter-1in.csv\">\n            <input type=\"radio\" id=\"ADbike\" name=\"vehicle\" value=\"ADbike\"><label for=\"ADbike\">ADbike<\/label>\n            <input type=\"radio\" id=\"ADscooter\" name=\"vehicle\" value=\"ADscooter\"><label for=\"ADscooter\">ADscooter<\/label><br\/>\n            <label class=\"label-margin-top\" for=\"city\">City                <select name=\"city\" id=\"citySelect\"><\/select>\n            <\/label><br\/>\n            <div id=\"brand\"><\/div>\n            <label class=\"label-margin-top\" for=\"vehicles\">Number of vehicles (bicycle or scooter)                <input placeholder=\"How many bikes should carry your advertising?\" type=\"number\" id=\"vehicles\" name=\"vehicles\" min=\"1\" max=\"100\">\n            <\/label><br\/>\n            <div id=\"max-vehicles\"><\/div>\n            <label class=\"label-margin-top\" for=\"months\">Number of months                <input placeholder=\"How many months do you want to advertise?\" type=\"number\" id=\"months\" name=\"months\" min=\"1\">\n            <\/label>\n        <\/form>\n    <\/div>\n\n    <div id=\"nex_contact-calculator-result\" class=\"nex_contact-calculator-result\">\n        <div class=\"nex_contact-calculator-result-image\">\n            <img decoding=\"async\" src=\"https:\/\/www.nextbike-media.com\/wp-content\/themes\/nextbike-sales\/img\/contact-calculator-result.png\" alt=\"ljhkh\">\n        <\/div>\n        <div class=\"nex_contact-calculator-result-content\">\n            <div id=\"calculator-text\">\n                <h4>Your result<\/h4>\n                <p>Gross contact opportunities for the desired period\/city:<\/p>\n            <\/div>\n            <h3 id=\"calculator-result\"><\/h3>\n        <\/div>\n    <\/div>\n\n<\/div>\n[\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#2ab573&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;1%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;1%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;hidden&#8221; id=&#8221;nb-contact-calculator-result-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;nb-contact-calculator-result-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;100px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;target-group&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_cascading_images image_1_url=&#8221;704&#8243; image_1_offset_x_sign=&#8221;+&#8221; image_1_offset_x=&#8221;0%&#8221; image_1_offset_y_sign=&#8221;+&#8221; image_1_offset_y=&#8221;0%&#8221; image_1_rotate_sign=&#8221;+&#8221; image_1_rotate=&#8221;none&#8221; image_1_scale=&#8221;1&#8243; image_1_padding=&#8221;none&#8221; image_1_box_shadow=&#8221;none&#8221; image_1_max_width_desktop=&#8221;100%&#8221; image_1_max_width_mobile=&#8221;100%&#8221; image_1_image_width_mobile=&#8221;default&#8221; image_2_offset_x_sign=&#8221;-&#8221; image_2_offset_x=&#8221;0%&#8221; image_2_offset_y_sign=&#8221;+&#8221; image_2_offset_y=&#8221;0%&#8221; image_2_rotate_sign=&#8221;+&#8221; image_2_rotate=&#8221;none&#8221; image_2_scale=&#8221;1&#8243; image_2_padding=&#8221;none&#8221; image_2_box_shadow=&#8221;none&#8221; image_2_max_width_desktop=&#8221;100%&#8221; image_2_max_width_mobile=&#8221;100%&#8221; image_2_image_width_mobile=&#8221;default&#8221; image_3_offset_x_sign=&#8221;-&#8221; image_3_offset_x=&#8221;0%&#8221; image_3_offset_y_sign=&#8221;-&#8221; image_3_offset_y=&#8221;5%&#8221; image_3_rotate_sign=&#8221;+&#8221; image_3_rotate=&#8221;none&#8221; image_3_scale=&#8221;1&#8243; image_3_padding=&#8221;none&#8221; image_3_box_shadow=&#8221;none&#8221; image_3_max_width_desktop=&#8221;100%&#8221; image_3_max_width_mobile=&#8221;100%&#8221; image_3_image_width_mobile=&#8221;default&#8221; image_4_offset_x_sign=&#8221;+&#8221; image_4_offset_x=&#8221;0%&#8221; image_4_offset_y_sign=&#8221;+&#8221; image_4_offset_y=&#8221;0%&#8221; image_4_rotate_sign=&#8221;+&#8221; image_4_rotate=&#8221;none&#8221; image_4_scale=&#8221;1&#8243; image_4_padding=&#8221;auto&#8221; image_4_box_shadow=&#8221;none&#8221; image_4_max_width_desktop=&#8221;100%&#8221; image_4_max_width_mobile=&#8221;100%&#8221; image_4_image_width_mobile=&#8221;default&#8221; element_sizing=&#8221;default&#8221; image_loading=&#8221;lazy-load&#8221; border_radius=&#8221;5px&#8221; parallax_scrolling=&#8221;yes&#8221; layer_1_parallax_scrolling=&#8221;no&#8221; parallax_scrolling_intensity=&#8221;subtle&#8221; overflow=&#8221;visible&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1715776442115{margin-top: 15px !important;}&#8221; text_direction=&#8221;default&#8221;]<strong>Data basis nextbike<\/strong><\/p>\n<p>Submission of all rental processes of all bikes in the regions per day by nextbike to Senozon.<br \/>\n&#8211; Geocoded location and time of bike rental<br \/>\n&#8211; Geocoded location and time of bike return<br \/>\nThis is used to determine the location and time window of the rental period for each bike.[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]<strong>Analysis<\/strong><\/p>\n<p>Number of people (recorded, weighted mobile devices) recorded in the vicinity of the parked\/returned bike in a 60-second interval.[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]<strong>Partner<\/strong><\/p>\n<p>Senozon determines frequency values for customers in the retail, real estate and transport sectors using mobile phone data from Telef\u00f3nica (including O2).[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;100px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;column_reverse&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-10-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1715776514581{margin-top: 15px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h4>Measurement<\/h4>\n<p>In 28 cities[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]<strong>Time period<\/strong><\/p>\n<p>24\/7 time window<br \/>\n16.02.<span style=\"color: #4d5156; font-family: arial, sans-serif; font-size: 14px;\">\u2013<\/span>29.02.2020 &#8211; winter before Corona<br \/>\n25.07.\u201307.08.2021 &#8211; summer[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]<strong>Results<\/strong><\/p>\n<p>Number of people (weighted mobile devices) recorded within a <strong>maximum radius of 25 meters around parked bikes at 60-second intervals.<\/strong><\/p>\n<p>Our survey shows higher gross contact opportunities in winter than in summer. This is due to the fact that fewer rentals are generated in winter and the bikes therefore have longer standing times.<\/p>\n<p>We therefore use a cumulative average value for both periods in our offers and price lists.<\/p>\n<p>Across all locations analyzed, the average value is <strong>1,877 contact opportunities per bike per day.<\/strong><\/p>\n<p>This value is used for both scooters and e-bikes, as well as all locations that were not included in the survey at the time.<\/p>\n<p>Our bikes generate far <strong>more contacts on the road<\/strong> than the survey can document. This is because bikes that are rented and move through the cities were <strong>not included<\/strong> in the measurement <strong>during this rental period<\/strong>.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_cascading_images image_1_url=&#8221;811&#8243; image_1_offset_x_sign=&#8221;-&#8221; image_1_offset_x=&#8221;0%&#8221; image_1_offset_y_sign=&#8221;+&#8221; image_1_offset_y=&#8221;0%&#8221; image_1_rotate_sign=&#8221;+&#8221; image_1_rotate=&#8221;none&#8221; image_1_scale=&#8221;1&#8243; image_1_padding=&#8221;none&#8221; image_1_box_shadow=&#8221;none&#8221; image_1_max_width_desktop=&#8221;100%&#8221; image_1_max_width_mobile=&#8221;100%&#8221; image_1_image_width_mobile=&#8221;default&#8221; image_2_offset_x_sign=&#8221;-&#8221; image_2_offset_x=&#8221;0%&#8221; image_2_offset_y_sign=&#8221;+&#8221; image_2_offset_y=&#8221;0%&#8221; image_2_rotate_sign=&#8221;+&#8221; image_2_rotate=&#8221;none&#8221; image_2_scale=&#8221;1&#8243; image_2_padding=&#8221;none&#8221; image_2_box_shadow=&#8221;none&#8221; image_2_max_width_desktop=&#8221;100%&#8221; image_2_max_width_mobile=&#8221;100%&#8221; image_2_image_width_mobile=&#8221;default&#8221; image_3_offset_x_sign=&#8221;-&#8221; image_3_offset_x=&#8221;0%&#8221; image_3_offset_y_sign=&#8221;-&#8221; image_3_offset_y=&#8221;5%&#8221; image_3_rotate_sign=&#8221;+&#8221; image_3_rotate=&#8221;none&#8221; image_3_scale=&#8221;1&#8243; image_3_padding=&#8221;none&#8221; image_3_box_shadow=&#8221;none&#8221; image_3_max_width_desktop=&#8221;100%&#8221; image_3_max_width_mobile=&#8221;100%&#8221; image_3_image_width_mobile=&#8221;default&#8221; image_4_offset_x_sign=&#8221;+&#8221; image_4_offset_x=&#8221;0%&#8221; image_4_offset_y_sign=&#8221;+&#8221; image_4_offset_y=&#8221;0%&#8221; image_4_rotate_sign=&#8221;+&#8221; image_4_rotate=&#8221;none&#8221; image_4_scale=&#8221;1&#8243; image_4_padding=&#8221;auto&#8221; image_4_box_shadow=&#8221;none&#8221; image_4_max_width_desktop=&#8221;100%&#8221; image_4_max_width_mobile=&#8221;100%&#8221; image_4_image_width_mobile=&#8221;default&#8221; element_sizing=&#8221;default&#8221; image_loading=&#8221;lazy-load&#8221; border_radius=&#8221;5px&#8221; parallax_scrolling=&#8221;yes&#8221; layer_1_parallax_scrolling=&#8221;no&#8221; parallax_scrolling_intensity=&#8221;subtle&#8221; overflow=&#8221;visible&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;column_reverse&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h4>Ergebnisse<\/h4>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;column_reverse&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]Number of people (weighted mobile devices) recorded within a <strong>maximum radius of 25 meters around parked bikes at 60-second intervals<\/strong>.<\/p>\n<p>Our survey shows higher gross contact opportunities in winter than in summer. This is due to the fact that fewer rentals are generated in winter and the bikes therefore have longer standing times.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]We therefore use a cumulative average value for both periods in our offers and price lists<\/p>\n<p>Across all locations analyzed, the average value is<strong> 1,877 contact opportunities per bike and day.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;small_depth&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]This value is used for both scooters and eBikes, as well as all locations that were not included in the survey at the time.<\/p>\n<p>Our bikes generate far <strong>more contacts on the road<\/strong> than the survey can document. This is because bikes that are rented out and ride through the cities were <strong>not included <\/strong>in the measurement<strong> during this rental period.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;100px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_col-xs-12&#8243; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_cascading_images image_1_url=&#8221;807&#8243; image_1_offset_x_sign=&#8221;+&#8221; image_1_offset_x=&#8221;0%&#8221; image_1_offset_y_sign=&#8221;+&#8221; image_1_offset_y=&#8221;0%&#8221; image_1_rotate_sign=&#8221;+&#8221; image_1_rotate=&#8221;none&#8221; image_1_scale=&#8221;1&#8243; image_1_padding=&#8221;none&#8221; image_1_box_shadow=&#8221;none&#8221; image_1_max_width_desktop=&#8221;100%&#8221; image_1_max_width_mobile=&#8221;100%&#8221; image_1_image_width_mobile=&#8221;default&#8221; image_2_offset_x_sign=&#8221;-&#8221; image_2_offset_x=&#8221;0%&#8221; image_2_offset_y_sign=&#8221;+&#8221; image_2_offset_y=&#8221;0%&#8221; image_2_rotate_sign=&#8221;+&#8221; image_2_rotate=&#8221;none&#8221; image_2_scale=&#8221;1&#8243; image_2_padding=&#8221;none&#8221; image_2_box_shadow=&#8221;none&#8221; image_2_max_width_desktop=&#8221;100%&#8221; image_2_max_width_mobile=&#8221;100%&#8221; image_2_image_width_mobile=&#8221;default&#8221; image_3_offset_x_sign=&#8221;-&#8221; image_3_offset_x=&#8221;0%&#8221; image_3_offset_y_sign=&#8221;-&#8221; image_3_offset_y=&#8221;5%&#8221; image_3_rotate_sign=&#8221;+&#8221; image_3_rotate=&#8221;none&#8221; image_3_scale=&#8221;1&#8243; image_3_padding=&#8221;none&#8221; image_3_box_shadow=&#8221;none&#8221; image_3_max_width_desktop=&#8221;100%&#8221; image_3_max_width_mobile=&#8221;100%&#8221; image_3_image_width_mobile=&#8221;default&#8221; image_4_offset_x_sign=&#8221;+&#8221; image_4_offset_x=&#8221;0%&#8221; image_4_offset_y_sign=&#8221;+&#8221; image_4_offset_y=&#8221;0%&#8221; image_4_rotate_sign=&#8221;+&#8221; image_4_rotate=&#8221;none&#8221; image_4_scale=&#8221;1&#8243; image_4_padding=&#8221;auto&#8221; image_4_box_shadow=&#8221;none&#8221; image_4_max_width_desktop=&#8221;100%&#8221; image_4_max_width_mobile=&#8221;100%&#8221; image_4_image_width_mobile=&#8221;default&#8221; element_sizing=&#8221;default&#8221; image_loading=&#8221;lazy-load&#8221; border_radius=&#8221;5px&#8221; parallax_scrolling=&#8221;yes&#8221; layer_1_parallax_scrolling=&#8221;no&#8221; parallax_scrolling_intensity=&#8221;subtle&#8221; overflow=&#8221;visible&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1716815226806{margin-top: 15px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h4>Interpretation and application of our performance values<\/h4>\n<h5>What influences the gross contact opportunities?<\/h5>\n<ul>\n<li><strong>Locations of parked bikes<\/strong>: central squares vs. city outskirts<\/li>\n<li><strong>Rental behavior<\/strong>: higher chances of contact with bikes that are rented less often (differences summer\/winter)<\/li>\n<li><strong>Number of bikes<\/strong>: the more bikes, the more opportunities for contact<\/li>\n<li><strong>Number of people<\/strong> moving in the service area<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]\n<h4>What is the best way to apply the performance values?<\/h4>\n<ul>\n<li>Our performance values are <strong>gross contact opportunities<\/strong>, as we can assume a contact opportunity with the advertising material based on the passage situation.<\/li>\n<li>We recommend either using the daily value or extrapolating the total <strong>gross contact opportunities to the number of planned bikes and the duration<\/strong>.<\/li>\n<li>In addition to the gross contact opportunities, we also determined the <strong>net contact opportunities<\/strong> and could reach an average <strong>OTS of 1.6\u20132<\/strong>, which is in line with a target group-optimized OOH campaign.<\/li>\n<li>The <strong>CPM<\/strong> as a key figure and comparative value is rather<strong> unsuitable<\/strong> and ranks further below the usual values, regardless of whether it is considered gross or net.<\/li>\n<li><strong>Our occupancy recommendations<\/strong> are also not based on the CPM or optimized for it, but are <strong>based on the fleet strength at the location and the duration<\/strong> in order to achieve the campaign objective in the best possible way.<\/li>\n<\/ul>\n<p><strong>We therefore recommend documenting the campaign performance with the gross contact opportunities and, if necessary, additionally with the OTS.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_cta btn_style=&#8221;basic&#8221; heading_tag=&#8221;h6&#8243; button_color=&#8221;accent-color&#8221; text_color=&#8221;#ffffff&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; constrain_group_3=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; display=&#8221;block&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; icon_family=&#8221;none&#8221; link_text=&#8221;FAQ: PERFORMANCE VALUES&#8221; url=&#8221;https:\/\/www.nextbike-media.com\/en\/faqsen\/&#8221; padding_top=&#8221;0.8em&#8221; padding_bottom=&#8221;0.8em&#8221; padding_left=&#8221;2.2em&#8221; padding_right=&#8221;2.2em&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f2f2f2&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 style=\"text-align: center;\">Advertising impact study with Ecosia<\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n<h2 style=\"text-align: center;\"><\/h2>\n[\/vc_column_text][carousel script=&#8221;flickity&#8221; flickity_formatting=&#8221;default&#8221; desktop_cols_flickity=&#8221;1&#8243; desktop_small_cols_flickity=&#8221;1&#8243; tablet_cols_flickity=&#8221;1&#8243; phone_cols_flickity=&#8221;1&#8243; flickity_controls=&#8221;default&#8221; color=&#8221;default&#8221; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;wrap&#8221; pagination_alignment_flickity=&#8221;default&#8221; flickity_spacing=&#8221;30px&#8221; flickity_column_vertical_alignment=&#8221;middle&#8221; column_padding=&#8221;0&#8243; flickity_element_spacing=&#8221;default&#8221; flickity_adaptive_height=&#8221;true&#8221; border_radius=&#8221;none&#8221;][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1733744009685-9&#8243; tab_id=&#8221;1733744009685-9&#8243; title=&#8221;Anzahl&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Ecosia is a search engine whose profits are used to pursue ecological goals. The revenue from search ads is used to plant trees.<\/p>\n<p>Ecosia advertised on 500 nextbikes in Leipzig. This was the only advertising measure in the city at the time.<\/p>\n<p>A study conducted by Innofact AG on the Ecosia campaign shows a significant increase in advertising recognition of around 38% compared to the baseline measurement. The unaided advertising recall among people who noticed search engine advertising rose from 11% to 29.3%.<\/p>\n<h5><strong>Study design<\/strong><\/h5>\n<p>A total of 810 people were surveyed in two waves, once before the advertising was placed and once afterwards.<\/p>\n<h5><strong>Advertising impact<\/strong><\/h5>\n<p>Measured increase in advertising perception (recognition) of around 38% (compared to the zero wave).[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;914&#8243; image_size=&#8221;medium_featured&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; el_class=&#8221;ppi-image-round&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text][\/vc_column_text][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1733744009754-0&#8243; tab_id=&#8221;1733744009754-10&#8243; title=&#8221;Anzahl&#8221;][vc_column_text][\/vc_column_text][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3>Advertising awareness<\/h3>\n<p>among people who have seen advertising from search engines:<\/p>\n<ul>\n<li>Increase in awareness from 11% to 29,3% (unaided)<\/li>\n<li>From 18,7% to 31,9% (supported)<\/li>\n<\/ul>\n<h3>Image<\/h3>\n<p>The study also revealed how advertising on rental bikes is perceived:<\/p>\n<ul>\n<li>Contemporary from 88%<\/li>\n<li>Easy to understand by 86%<\/li>\n<li>Liked by 82% of respondents<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][image_with_animation image_url=&#8221;911&#8243; image_size=&#8221;medium_featured&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; el_class=&#8221;ppi-image-round&#8221;][\/vc_column_inner][\/vc_row_inner][\/item][\/carousel][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaf8f1&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-971","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Studies - nextbike Sales Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nextbike-media.com\/en\/studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studies\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaf8f1&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221;...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nextbike-media.com\/en\/studies\/\" \/>\n<meta property=\"og:site_name\" content=\"nextbike Sales Website\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T09:03:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nextbike-media.com\/en\/studies\/\",\"url\":\"https:\/\/www.nextbike-media.com\/en\/studies\/\",\"name\":\"Studies - nextbike Sales Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.nextbike-media.com\/en\/#website\"},\"datePublished\":\"2024-04-10T09:12:03+00:00\",\"dateModified\":\"2025-06-12T09:03:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nextbike-media.com\/en\/studies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nextbike-media.com\/en\/studies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nextbike-media.com\/en\/studies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nextbike-media.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nextbike-media.com\/en\/#website\",\"url\":\"https:\/\/www.nextbike-media.com\/en\/\",\"name\":\"nextbike Sales Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nextbike-media.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Studies - nextbike Sales Website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nextbike-media.com\/en\/studies\/","og_locale":"en_US","og_type":"article","og_title":"Studies","og_description":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#eaf8f1&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221;...","og_url":"https:\/\/www.nextbike-media.com\/en\/studies\/","og_site_name":"nextbike Sales Website","article_modified_time":"2025-06-12T09:03:45+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nextbike-media.com\/en\/studies\/","url":"https:\/\/www.nextbike-media.com\/en\/studies\/","name":"Studies - nextbike Sales Website","isPartOf":{"@id":"https:\/\/www.nextbike-media.com\/en\/#website"},"datePublished":"2024-04-10T09:12:03+00:00","dateModified":"2025-06-12T09:03:45+00:00","breadcrumb":{"@id":"https:\/\/www.nextbike-media.com\/en\/studies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nextbike-media.com\/en\/studies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nextbike-media.com\/en\/studies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nextbike-media.com\/en\/"},{"@type":"ListItem","position":2,"name":"Studies"}]},{"@type":"WebSite","@id":"https:\/\/www.nextbike-media.com\/en\/#website","url":"https:\/\/www.nextbike-media.com\/en\/","name":"nextbike Sales Website","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nextbike-media.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/pages\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":22,"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/pages\/971\/revisions"}],"predecessor-version":[{"id":2212,"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/pages\/971\/revisions\/2212"}],"wp:attachment":[{"href":"https:\/\/www.nextbike-media.com\/en\/wp-json\/wp\/v2\/media?parent=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}