{"id":1875,"date":"2024-11-14T15:45:13","date_gmt":"2024-11-14T14:45:13","guid":{"rendered":"https:\/\/www.nextbike-media.com\/adbike-kampagne-fuer-yello-strom-radfahren-fuer-den-klimaschutz-in-deutschen-grossstaedten\/"},"modified":"2024-11-27T12:16:15","modified_gmt":"2024-11-27T11:16:15","slug":"adbike-kampagne-fuer-yello-strom-radfahren-fuer-den-klimaschutz-in-deutschen-grossstaedten","status":"publish","type":"post","link":"https:\/\/www.nextbike-media.com\/en\/adbike-kampagne-fuer-yello-strom-radfahren-fuer-den-klimaschutz-in-deutschen-grossstaedten\/","title":{"rendered":"ADbike campaign for Yello Strom: Cycling for climate protection in major German cities"},"content":{"rendered":"

The company
\n<\/b>Yello is a company of EnBW Energie Baden-W\u00fcrttemberg AG and is one of the best-known energy providers in Germany. Yello is a sales and marketing company. This means that it does not generate electricity or gas itself, but purchases, markets and sells the products.<\/b><\/p>\n

Implementation
\n<\/b>The ADbike campaign for Yello Strom, which ran from June to October 2024, focused on a strong link between sustainable mobility and climate protection. Under the motifs \u201cEasy rider for the climate\u201d and \u201cClimate protection is what I bike\u201d, attention was drawn to the topic of environmentally friendly transportation in several major German cities – including Cologne, Berlin, Dortmund, Essen, Frankfurt, Leipzig, Mannheim, Munich and Hamburg. The campaign aimed to promote cycling as a climate-friendly alternative to the car and at the same time position Yello Strom as an innovative partner in the field of sustainable energy.<\/p>\n

\"\"<\/b><\/p>\n

Results<\/strong>
\nOver the course of the entire campaign, a total of 268,116 rentals<\/strong> were registered. The branded bikes covered an impressive distance of 509,420 kilometers<\/strong>, the equivalent of twelve trips around the world. Particularly noteworthy is the saving of 94 tons of CO2<\/strong>, which illustrates the growing focus of consumers on sustainability.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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