o2 is embracing mobility – and we delivered:
From April to June, we brought o2’s out-of-home campaign to life using our network of 150 scooters in Munich and 100 bikes in Düsseldorf as mobile advertising platforms. The offer? 50% off your mobile plan – placed right in front of the target audience in the heart of their daily urban routines.
Campaign Highlights at a Glance:
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150 scooters in Munich
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100 bikes in Düsseldorf
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Advertising directly on the vehicles for maximum visibility
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Campaign period: April to June
Our Success Metrics:
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20,000 rentals – and demand kept growing
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40,000 kilometers ridden – you could hardly ask for more reach
