The target group
Our users
Insights & Planning
Working life and education
27%
use nextbike several times a week
52%
have a net household income of € 2.000 – € 4.000, 29% > € 4,000
>45%
Over 45% use nextbike to get to work/university
Age structure
The majority of nextbike and TIER users are well educated and well off.
1,9 km
15 min
2,6 km
12 min
1,6 km
9 min
Two target groups in one go
Our users are very aware of the advertising on the bikes. This is because they start and finish the rental process directly on the vehicle.
They can also be reached with cross-media messages via the user app.
The bikes and e-scooters stand or move throughout the city, reaching residents, commuters and tourists, because our vehicles are right where people move around in urban areas: at the hotspots of metropolitan areas.
Download: Mediabook
An overview of the nextbike.media portfolio with advertising opportunities on nextbikes, e-bikes and e-scooters. 2024_Mediabook_nextbike.media
