The company
Vapiano SE is a franchise restaurant chain with Italian cuisine. The first restaurant was opened in Hamburg in 2002. Vapiano is now represented in over 33 countries on 5 continents. The menu selection mainly includes pasta, pizza, antipasti and salads. The dishes are freshly prepared in accordance with the “Fresh Casual Dining” concept, mostly in glass show kitchens at various stations in front of the guests.
Realization
In the period from July 15 to October 31, 2024, 100 bicycles with eye-catching Vapiano branding were on the road in the city of Vienna. Under the motto “Eat Pasta, Ride Fasta”, the campaign combined a love of Italian cuisine with an active lifestyle. The bikes, which featured a clear design and an inviting slogan, rode through Vienna’s streets and reminded the Viennese that pleasure and speed go hand in hand with a fast lifestyle. A creative mix of sport, food and urban mobility!
Results
A total of 12,648 rentals were recorded over the entire duration of the campaign. This figure refers to the number of journeys made on the specially branded bikes. Over the course of these rentals, the bikes together covered an impressive total distance of 24,031 kilometers.
